As I hope to work in the beauty and fashion industry, AI is used to analyze trends, track consumer behavior, and personalize marketing content. Algorithms can predict what styles or products will be popular, recommend products to customers, and even help brands decide which influencers to work with. AI tools also help marketers understand what types of content perform best on platforms like Instagram and TikTok, making campaigns more targeted and data driven.
However, the video made me realize that creativity and authenticity still matter most in this field. Beauty and fashion are emotional, visual, and personal industries. While AI can analyze data and generate ideas it can not fully understand cultural moments, individuality, or what makes a brand feel inspiring. There is also the risk of content feeling repetitive or inauthentic if brands rely too heavily on AI.
When I came to HPU, I imagined working in a creative industry where branding, storytelling, and aesthetics play a major role. After watching this video, I see that AI will be part of that future. Learning how to use AI as a creative tool without losing originality and human perspective will be essential in shaping the future of my work.
When I came to HPU, I imagined working in a creative industry where branding, storytelling, and aesthetics play a major role. After watching this video, I see that AI will be part of that future. Learning how to use AI as a creative tool without losing originality and human perspective will be essential in shaping the future of my work.
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